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Love is in the air : making the most of Valentine’s Day sales

on Monday, 12 December 2016.

The UK spends around £1.6bn on gifts to mark Valentine’s Day.  That’s roughly £45 per person and a significant proportion of that is spent on the ‘food of love’ – confectionery. 

That’s great news for us and great news for retailers, that is, as long as we are all well prepared to make the most of what is a very welcome opportunity to boost revenue after the busy Christmas period.

Valentine’s stock should be in place from New Year’s Day onwards. It is helpful if customers can see the merchandise as soon as they walk into the shop and we advise to keep the seasonal display well organised and well stocked through the season. Some retailers like to have a designated in store ‘seasonal space’ so that regular customers will come to know where to look for that special gift.

We suggest stocking a range of gifting lines across all price points, to suit all budgets, from premium boxed chocolates  to fun novelty items, taking into account the intended target audience.

House of Sarunds’ exclusive Valentine range includes: Van Roy luxury heart shaped box with Valentine themed chocolates 300g RRP £11.99; Van Roy deluxe gift wrapped ballotin of assorted Belgian chocolates with menu tag 300g RRP £9.49; Chocolate Alchemist luxury hand made solid chocolate hearts gift wrapped and decorated with cherry, banana chip and honeycomb, mallow, rice crisp and raisons 100g RRP £2.99; Van Roy red foiled Belgian milk chocolate hearts in finger box 90g £3.99; Chocolate Alchemist decorated milk chocolate heart in gift box 155g RRP £5.99

A key date for your diary should be our last ordering date for Valentine Day which is as follows (with a three week minimum delivery time):

Deadline for Valentine’s Day orders : Friday 6 Jan 2017