Natasha’s Law: Allergen labelling changes from 1st October 2021

What is this about?

In September 2019, The Food Information (Amendment) (England) Regulations 2019, more commonly known as Natasha’s Law, was laid in parliament. Its main aim was to introduce stricter requirements for pre-packaged foods to carry a full ingredients list, protecting those with allergies and give them greater confidence in the food they buy.

Natasha’s Law came into effect on 1st October 2021. So now, any bulk food (including chocolates and confectionery) that you pre-pack yourself on your premises, for sale on the same premises, is referred to as 'pre-packed for direct sale' (PPDS). These PPDS packs must now be correctly labelled with the name of the food and a full ingredients list, with allergens highlighted.

What does pre-packed for direct sale (PPDS) mean?

PPDS refers to bulk food (including chocolates and confectionery) that is:

  1. Packaged at the same place it is offered for sale to customers (face-to-face selling)
  2. Already in the packaging before it is ordered or selected by a customer

Examples of PPDS products include:

  • A bag of chocolate gingers
  • A single chocolate novelty in a bag
  • A mixed assortment ballotin.

Food that isn’t PPDS

Any food that is not in packaging or is packaged AFTER being ordered by the consumer is not classed as PPDS. These are types of non-prepacked food and do not require a label with name, ingredients and allergens emphasised. Allergen information must still be provided but this can be done through other means, including orally though, less riskily, via signage. An example of this is the loose chocolate range that you may sell from your loose chocolate fridge.

Food packed by one business and supplied to another business is also not considered as PPDS, because it is not sold directly to the public. This is prepacked food and already must have full labelling, including the name of the food and a full ingredients list, with allergenic ingredients emphasised within it, nutritional information, etc.

What information needs to be provided with the PPDS product?

The information must include the name of the food and an ingredients list, with any allergenic ingredients emphasised every time they appear in the list, for example using bold or capitalisation, as shown to the right.

The list of all the ingredients needs to be arranged in descending order by weight.

Detailed guidance on the 14 different allergens and how to refer to them is available on the Food Standards Agency website.

What have Sarunds done to help you be compliant?

As the retailer you are responsible for ensuring that any PPDS is labelled correctly.

All the information you need is already contained on the manufacturer’s label on every product you receive from us. However, we also have this ingredient information in digital format to help you produce compliant labels and signage more quickly, as well as some templates which you may also choose to use, and some how-to guides.

If using the data supplied by Sarunds, please check this against the manufacturer’s own ingredients list for the product after you receive a fresh delivery. Remember the onus is on you as the retailer to ensure that any PPDS product is labelled correctly.

Although we will update the spreadsheet when we are advised of recipe changes by manufacturers, we cannot guarantee that the information in the file will always be correct, and cannot advise all customers every time the spreadsheet has been updated, as with over 550 products this will likely be updated frequently.

For the latest ingredients information please always refer to the manufacturers’ product labels.

We are here to help and support you. Please contact your sales representative who has been specifically trained to help you on this matter. For more general information, contact the office and we will be pleased to help.