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International Food & Drink Event (IFE)

    Why visit our stand

    • Taste what sells: sample best-sellers and new lines curated for speciality retail.
    • See what we do: how we help retailers build eye-catching, high-converting confectionery displays.
    • Plan your seasons: Spring→Summer highlights and Q4 gifting previews to power peak trading.
    • Better-for-you choices: no-added-sugar, vegan and organic options with clear shelf signposting.

    What we’ll be showcasing

    Indulgence & pralines

    Giftable pralines, truffles and premium biscuits designed to drive basket value.

    Better-for-you

    No-added-sugar, vegan and organic ranges to broaden appeal without losing taste.

    Retail-ready POS

    Simple shelf talkers and display ideas that lift visibility and conversion.

    We’ll refresh this page with specific product line-ups as we get closer to the show.

    Plan your visit

    • Dates: Mon 30 Mar – Wed 1 Apr 2026
    • Venue: ExCeL London
    • Show hours: Mon/Tue 10:00–17:00 · Wed 10:00–16:00
    • Stand: TBC (we’ll publish the number here as soon as it’s assigned)

    Already a customer? Speak to your usual Sarunds account manager about meeting on-stand. New to Sarunds? Visit us during show hours — we’d love to say hello.

    See you at IFE 2026. Plan your visit 🛠️ Retailer Toolkit ➕ Add to calendar (.ics)